Research Report: Application of Wine Expertise in the Chinese Wine Market

Scenario 1: Industrial Going Global and International Connection

To achieve global development, China's wine industry must access the internationally accepted professional discourse system, and professional systems such as WSET are important "translators". International wine exhibitions, scoring systems and importer procurement logic are all based on professional knowledge. After China's wine industry joined OIV (International Organization of Vine and Wine), more than 70% of the production area technical standards are based on international standards, and professional knowledge is the core bridge connecting international standards and domestic wine. Qiugu Dry Red from Anno Winery was selected into the WSET Level 3 course, becoming a textbook-level model alongside world-renowned wineries, marking that Chinese fine wine has gained international recognition through professional systems and laid the foundation for industrial going global. At the same time, professional knowledge has helped domestic wine win good results in international competitions such as the Brussels International Wine Competition. In 2024, Chinese wine won 178 medals in the Decanter World Wine Awards, gradually enhancing its international discourse power.

Scenario 2: Industry Talent Training and Standardization

Professional knowledge is the foundation for cultivating core industry talents, and systems such as WSET provide a systematic talent training path for China's wine industry. Changyu Pioneer Wine Training Institute and other institutions have set up nearly 100 teaching points nationwide, with 20 full-time lecturers, 3 of whom are WSET Level 4 authorized lecturers, accumulating a large number of professional talents such as winemakers, wine tasters and sommeliers, providing support for the standardized development of the industry. These professional talents not only improve the professional level of enterprise product selection, brewing and sales, but also promote the transformation of the industry from "extensive development" to "refined operation", solving the long-standing problems in the market such as "uneven quality" and "unprofessional services".